IN CONVERSATION WITH

STUDIO CARE — Christina and Sasha

THE CARE THAT COMES AFTER

studiocarecph.com
@studiocarecph

Agarment's story does not end once it finds its way into a wardrobe. If anything, that is where it truly begins.

The clothes we return to season after season are shaped as much by how we care for them as by how they were made. They soften, adapt, collect memories, and become familiar through everyday wear. Caring for them is less about preserving perfection than about allowing them to accompany us for years to come.

For this edition of the Journal, we sat down and spoke with Christina Hee Bune and Sasha Ryvang, founders of Studio Care. After decades working in fashion, they found themselves asking a simple question. Why do we spend so much time talking about what we buy, yet so little time talking about how we care for it? Their answer became Studio Care, a Copenhagen based brand dedicated to thoughtful garment care. Rooted in a Scandinavian approach to design and functionality, Studio Care encourages a slower relationship with clothing by helping us better understand the materials we choose to live in.

We met with Christina and Sasha to talk about materials, longevity, and Studio Care; the lessons they’ve carried with them from the fashion industry; and why caring for clothing has become an essential part of intentional living.

“Longevity isn’t only about the quality of the original garment. It’s also about how you care for it.” — Studio Care

7115: You both spent many years working in fashion before founding Studio Care. Looking back, what first drew each of you to the industry?

SASHA: For me, it was always the combination of creativity, people, and culture. I was drawn to the fact that fashion is so much more than clothing; it is about identity, storytelling, craftsmanship, and the way a brand becomes part of a larger cultural conversation. Over the years, working closely with fashion brands also made me increasingly aware of what happens after purchase. When you work with brands that care deeply about quality, design and craftsmanship, you naturally start thinking about what happens to the garment once it leaves the store and how much of that value depends on how it is cared for.

CHRISTINA: I've always been drawn to fashion and design. I have worked in fashion since I was 17 years old and have never looked back. However, my initial idea towards education was Sociology & Culture. So basically, stories and cultural movements. I ended up studying Communication & Art History, but the fascination was focused on people and the way we use stories, clothes, and things as a point of departure for everything; consciously or unconsciously. In many ways fashion it is both mirror and front runner on culture. And fashion has this way of being able to celebrate creativity and new ideas. That is probably one of my main reasons why I love it; it fits very well with my "popcorn brain".

7115: Was there a particular conversation or experience that planted the first seed for Studio Care?

CHRISTINA: The idea actually started from a very personal experience. I had been thinking about garment care for a long time, but a case of skin allergies in my close family made me really question the products we were using on our clothes. I started looking into what was available and asking myself: Is this really the best we can do? Is there not something better?That question stayed with me. I began exploring how garment care products were made, what they contained and why there seemed to be so little focus on the combination of material care, longevity and the environment. I spent the following years developing the idea, from the concept and identity to design and product development, with a vision of creating something that could inspire a broader garment care movement: more care, less waste and better habits.

SASHA: At the time, I was working for a Danish fashion house, and we were looking for a garment care brand that we could collaborate with to help our customers take better care of the clothes they had bought from us.It felt strange that we were putting so much thought into the quality, design and materials of a garment, but once the customer took it home, there was very little guidance around how to look after it. We wanted to take more responsibility for that part of the customer journey and help people understand that care is part of the value of the garment.I couldn't find a brand that felt right. Then Christina showed me what she had been developing.

Studio Care team is wearing some of our favrites pieces in the Signature Collection.

7115: Starting a business often begins with a simple idea. At what point did you know this was something you wanted to pursue together?

SASHA: When I tested Christina's products, it immediately felt different from what I had seen before. The products worked, but just as importantly, there was a much bigger vision behind them that I strongly believed in.We started talking about the idea and quickly realised that we were approaching the same problem from two different perspectives. Christina had been developing the product and concept from the consumer and product side, while I had been experiencing the gap from the perspective of fashion brands and their customers.That was really the moment we saw the potential. We realised we could build something together that was bigger than just a range of garment care products.

CHRISTINA: It felt very natural. I had spent years developing the idea and had a clear vision for what Studio Care could become, and Sasha brought a deep understanding of fashion brands, communication and the relationship between a brand and its customers. We shared the same belief that garment care should be considered part of the fashion experience, not something that comes afterwards as an afterthought.

7115: As mothers, laundry became part of everyday life. Did that experience change the way you thought about clothing and longevity?

CHRISTINA: Absolutely. When you have children, laundry becomes a very visible part of everyday life. You become much more aware of how often we wash things, what we use to wash them with and how many garments we actually go through.It also made me think about how important it is to create products that fit naturally into everyday life. Care shouldn't feel complicated or like another chore. It should be simple enough that better habits become part of your routine.

SASHA: I think it also makes you appreciate the practical side of longevity. It isn't just about buying something beautiful and hoping it lasts. It is about knowing how to look after it properly, especially when clothes are being worn and washed again and again.

"We think much more about the relationship we are going to have with a garment before we buy it today." — Studio Care

7115: Studio Care feels as much about changing habits as creating products. Was education always part of the vision?

Yes. From the beginning, the ambition was bigger than creating products.We believe brands have an opportunity and perhaps also a responsibility, to help customers understand how to care for what they buy. If a brand has invested in developing a beautiful garment from a particular material, the relationship shouldn't end at the point of sale.We would love to see garment care become a much more natural part of the fashion experience. Just as you learn about the fit, material and craftsmanship of a garment before you buy it, you should also be given the knowledge to care for it afterwards.For us, education is about making that knowledge accessible and removing some of the uncertainty around garment care.

 7115: You work closely with natural fibres and understand their unique needs. Have you found that people are becoming more interested in learning how to care for the garments they own?

Definitely. There is a growing interest in understanding what we buy, where materials come from, how things are made and how we can make them last.We have also seen a shift towards buying fewer and better things, and that naturally creates more interest in care. If you invest in a beautiful wool knit, silk shirt or well-made coat, you want to understand how to keep it in good condition.We think that is a very positive development. Caring for what you own is one of the most tangible ways to make a more conscious relationship with fashion as part of everyday life.

7115: What are some of the most common mistakes people make when caring for their clothes?

One of the biggest is simply washing too often. We often wash clothes because we are used to doing it, rather than because the garment actually needs it. Airing, refreshing, steaming, brushing or spot cleaning can often be enough.Another mistake is treating all materials in the same way. Different fibres have very different needs, and understanding those differences can make a huge difference to how long a garment lasts.We also think people can be intimidated by garment care. Care labels can feel complicated, and there is a lot of conflicting advice. One of our ambitions with Studio Care is to make it much simpler and give people the confidence to care for their clothes correctly.

7115: When you think about the future, what do you hope Studio Care will encourage people to value differently?

SASHA: I hope we can encourage people to see the period after purchase as an important part of the life of a garment. We spend so much time thinking about what we buy, but the real relationship starts when we take it home.I would also love to see more fashion brands take responsibility for that part of the journey, not simply selling a beautiful product, but helping customers understand how to care for it and make it last.

CHRISTINA: For me, it comes back to the original idea: more care, less waste and better habits. I hope Studio Care can help change the perception of garment care from something purely practical into something meaningful. When you care for something, you tend to value it more. And when you value what you own, you are more likely to keep it, wear it and make it last.Ultimately, that is what we want Studio Care to contribute to, a slower, more thoughtful relationship with the clothes we already have.

At 7115 By Szeki, we believe clothing is made to be worn often, lived in, and cared for over time. Understanding the materials we choose and the routines that help preserve them is part of building a lasting wardrobe.

If you'd like to learn more about caring for fibres, explore our Care Guides in our Journal such as Care for Blacks, Care for Outerwear, Care for Waxed Cotton, and Care for Knitwear, where we share the simple practices we have learnt and recommend for extending the life of the pieces you wear every day.

As we continue celebrating our 18th anniversary, we wanted to mark the occasion with a small gesture of care. Throughout November, we'll be sharing something thoughtful from Studio Care with our community, extending the conversation beyond the garments themselves and into the rituals that help them endure. Details will be shared in our newsletter. To be a part of it, Join our Community.

Studio Care
https://studiocarecph.com
@studiocarecph